A Day In The Life...

Tammy Farley
President, The Rainmaker Group


Tammy Farley Speaking On Stage.jpg

What time do you normally get up?

I’m an early riser. I’m usually up by 6 a.m. or 6:30 a.m.

What’s your early morning routine?

I try to start every day with a protein bar and a workout. But, more often, it’s a conference call, a few text messages, emails and coffee. (laughs)

 What kind of workout do you do? Do you have a specific routine?

I really enjoy my Peloton bike and try to ride every day that I’m not traveling. I’m naturally competitive, and I love that I can connect with other riders and take classes with real live instructors in real time. Plus, it tracks my progress toward my fitness goals. (Did I mention that I’m competitive?) And, although I’m not a runner, I recently completed a half marathon at Walt Disney World with my daughter. It was so much fun to share that experience with her.

How do you get to work?

I drive to work. My office and home are both located in the northeast Atlanta suburbs. It’s a short commute.

Give me a quick overview of your company.

The Rainmaker Group provides cloud-based revenue and profit optimizations software solutions to hotels, resorts and casinos. I co-founded the company with a colleague in 1998, and we now have customers around the globe and offices in Atlanta, Singapore and Dubai. For the last seven years, we’ve been named to Inc. 5000’s list of ‘Fastest Growing Privately Held Companies’, and we were recently included in the 2018 HotelTechReport list of ‘Top 10 Places to Work in Hotel Tech’. I’m especially proud of the Rainmaker team. We have a talented and dedicated group of employees who are committed to our customers and our products. Our work environment is very positive. We’re always encouraging each other to step out of our comfort zones and tackle the next big challenge. And our customers are a true extension of the Rainmaker family. We host an annual user conference at a luxury resort where we offer panel discussions, educational talks, and plenty of fun time, too. It’s one of the highlights of our year.

What’s the first thing you do when you arrive at work in the morning?

I usually catch up on industry news and then walk around the office and talk with the team. I like to get a feel for what our priorities are for the day, and there’s no better way to find out than to catch up first-hand.

 What’s a typical workday like?

My primary job is to spearhead sales and customer-related operations, so I’m always asking what we’re doing to make sure clients are getting what they need. Are we delivering the right features? Are we listening to our customers? I meet regularly with the customer experience team to make sure installations and support are the best they can be. I’m also responsible for growing the business, so I’m constantly talking with employees to make sure we’re generating new prospects and exploring partnerships that will propel the business forward and help our customers optimize profitability.

And, of course, I’m involved in product strategy meetings. We regularly update our solutions to incorporate the features and functionality customers want. And, as we grow the hotel and resort side of the business, there’s always the conversation about how to help hotels do what casinos have done for so long, which is to earn the loyalty of their most profitable guests. I’m constantly challenging our team to help hoteliers define loyalty. It’s typically not about the number of room nights a guest stays on property.

I also want to make sure we have the right integrations with other software solutions, such as property management systems and customer relationship management solutions. So, I regularly talk with other solution providers to make sure we’re delivering the integrations customers want. The hospitality industry is about relationships, and I see my primary role as building those relationships – with customers, employees, partners, and developers.

Are you involved in activities outside of work?

Yes, I’m involved in several philanthropic endeavors, including helping to build a school in Zambia and a soccer field for boys in Uganda. And, almost every day, I’m doing something for Make-a-Wish Georgia. I’ve been involved with the organization for many years, and I’m currently the Board Chair. There’s nothing more rewarding than making children’s wishes come true, especially when those children are battling critical illnesses. I’m also involved in several hospitality-related organizations, including the Hospitality Sales and Marketing Association International (HSMAI), where I serve on the Revenue Management Advisory Board.

What time do you typically leave the office?

I try to leave the office by 6 p.m.

What do you do in the evening?

I travel a lot, so when I’m home, it’s as peaceful and quiet as we can make it. Most evenings, I enjoy dinner at home, catching up on TV shows I missed, and finishing ‘Spelling Bee’ in the Sunday New York Times.

What’s your favorite city to travel to?

That’s a tough one, but if I had to choose, it would be New York City. It’s such an exciting and vibrant place, and the fact that my daughter lives there makes it even more so. It’s fun to visit her and explore the city together. She works in the fashion industry, so we do a lot of bonding through shopping excursions!

What’s your favorite TV show? Are you binge watching anything?

My guilty pleasure is mindless reality TV, so I love The Bachelor, Vanderpump Rules, and all things HGTV. I’m getting ready to binge watch Downton Abbey, and I can’t wait!

What are you reading right now?

Bachelor Nation by Amy Kaufman

And, finally, the big question. . . flip-flops or heels?

Oh, that’s a hard one. Can I say both? (laughs)