Jonas Tahlin
Absolut Elyx


the man re-defining luxury liquor

Jonas Tahlin holds a Master of Science in Business & Economics, major in Marketing, from the Stockholm School of Economics. He started his career with Procter & Gamble for which he worked in Nordic, Western Europe and Latin America for brands such as Pampers, Ariel, Always and Wella. He joined vin and spirit in 2006 as Zone Director West Europe for ABSOLUT business. In 2008, after V&S became part of Pernod Ricard, he moved on to the USA in a role of Regional Director Absolut for Americas. Followed by the assignment as Vice President Marketing, Vodkas for Pernod Ricard USA. IN JULY 2010, he was appointed Vice President Brand Development for TAC, based in London, before being appointed in July 2011 Vice President Global Marketing for TAC.